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Sep 12, 2016
Once again proving its commitment to college sports, Zaxby’s is rolling out “Zaxby’s Fanz of Flavor,” an interactive college tailgate experience, this football season. Through a partnership with IMG, the brand is taking its flavor on the road to 12 exciting matchups...
Aug 22, 2014
Multi-Unit Franchisee Magazine lists Zaxby's as a top Multi-Friendly brand!  
May 6, 2014
http://www.qsrmagazine.com/news/zaxby-s-continues-grow-philanthropic-efforts As Zaxby’s Franchising LLC continues to grow, so do its philanthropic efforts. On Tuesday, April 15,...
Feb 24, 2014
http://www.qsrmagazine.com/news/zaxbys-ranks-most-craveable-fast-casual For a second consecutive year, Zaxby’s has ranked as America’s “Most Craveable Fast Casual” by Technomic, a...
Feb 24, 2014
http://www.fastcasual.com/article/228327/Zaxby-s-hits-600-unit-milestone   Zaxby's Franchising LLC has opened its 600th location, located in Washington, N.C., about 20 miles east of...
Jul 11, 2013
Any foodservice item may satisfy hunger, but when a consumer has a craving, only certain foods or beverages will suffice. Cravings vary from person to person, shift with the seasons and can change by the day and the occasion, but some items, such as those with sweet...
Jul 2, 2013
http://online.wsj.com/article/PR-CO-20130701-904745.html QSR Magazine's Best Franchise Deals Honors Twelve Top Brands Fourth-Annual Report Singles Out 12 Brands as Delivering the Best Bang for the...

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Sep 12, 2016
Zaxby's Rolling Out Interactive Tailgate Experience
Sep 12, 2016

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Once again proving its commitment to college sports, Zaxby’s is rolling out “Zaxby’s Fanz of Flavor,” an interactive college tailgate experience, this football season. Through a partnership with IMG, the brand is taking its flavor on the road to 12 exciting matchups across its footprint.

“Zaxby’s has been at the forefront of sports partnerships for years, at the national and local levels, and ‘Zaxby’s Fanz of Flavor’ falls right in line,” says Will Riley, vice president of Brand Management and Marketing at Zaxby’s Franchising LLC. “The tailgate experience is a perfect way for us to unite the brand’s love for our fans, love of flavor and love for college football. We are excited to share this with our loyal Zaxby’s fanatics in each of these towns.”

READ MORE AT:   https://www.qsrmagazine.com

Aug 21, 2015
Zaxby’s Sponsors Brad Paisley’s ‘Country Nation College Tour’
Aug 21, 2015

http://www.imgcollege.com/news/2015/brad-paisley-announces-country-nation-college-tour

Zaxby’s, which started in a college town, is going back to its roots as the title sponsor for superstar Brad Paisley’s upcoming tour. The “Country Nation College Tour presented by Zaxby’s” will hit the road just as college football season kicks off.

“Music and sports are passions of so many people- Zaxby’s included- and we couldn’t think of a better way to unite the two this fall,” said Zaxby’s CEO and co-founder Zach McLeroy, who views this sponsorship as the perfect opportunity to give back to fans of the Brand.

The free concert series will begin at Virginia Tech in Blacksburg, Virginia on Sept. 6. The University of Texas, Baylor University and the University of Arkansas are also scheduled, with additional dates and venues to be announced in the coming weeks.

Zaxby’s sponsorship of Paisley’s tour is just another way of connecting with fans of the Brand through sports.

“We’re amping it up this football and basketball season by partnering with 30 Division 1 colleges throughout our footprint,” said McLeroy. “We’re excited to play a role in something that means so much to so many.”

Paisley’s newest single “Country Nation” from his album, Moonshine in the Trunk, will ship to country radio August 31st with an official airplay impact date of Sept. 14, according to IMG, a division of WME|IMG, which represents Paisley and brokered the college tour deal.

Brad Paisley College Tour

 

 

Aug 21, 2015
Zaxby's Opens 700th Restaurant in Charlotte, NC
Aug 21, 2015

http://www.charlotteobserver.com/news/business/biz-columns-blogs/whats-in-store/article30981960.html

Zaxby’s is opening its 700th restaurant Monday in Charlotte’s Steele Creek area. It will celebrate the milestone with several opening day festivities, including giveaways and a meet-and-greet with a NASCAR driver.

 

Aug 5, 2015
Zaxby's Licensee to Deliver Commencement Address at Purdue
Aug 5, 2015

http://www.purdue.edu/newsroom/releases/2015/Q3/alumnus,-entrepreneur-to-keynote-purdue-summer-commencement.html

WEST LAFAYETTE, Ind. - Shawn Taylor, a Purdue alumnus, president and operating partner of Zaxby's Houston LLC, and a limited partner in the Houston Astros Major League Baseball team, will keynote the university's summer commencement on Aug. 8.

About 1,290 students are eligible for degrees, with 260 undergraduates, 415 graduate students and one student from the professional programs, set to participate in the 9:30 a.m. commencement ceremony in Elliott Hall of Music.

Taylor was raised in the projects on the south side of Chicago by a single mother of four. The Dr. Cornell A. Bell Business Opportunity Program recruited him to Purdue in 1978. BOP laid the foundation for his success as a student, which led him to earning a bachelor's degree, with distinction, in accounting from Purdue in 1982. He quickly ascended in the business world. He began his professional career at Arthur Andersen in Dallas, the world's largest accounting firm, where he led in the recruitment and retention of minority employees at a rate never achieved by any other office in the firm.

In 1994, he founded Family EATs Limited Partnership (FELP), through which he owned and operated 33 Taco Bell restaurants in the Houston area. FELP became the largest African-American-owned Taco Bell franchise in the company's history, with more than 500 employees and nearly $30 million in sales. He also held several leadership positions within the Taco Bell system and served on its Franchise Management Advisory Council.

In 2007, Taylor sold FELP and spent the next six years working through various nonprofit organizations to give back to students from communities similar to the one in which he grew up.

He became a limited partner in the Astros baseball organization in 2011 and today serves on the Astros Foundation board of directors. In 2013, he became a franchisee for Zaxby's in Houston and recently signed a development agreement to build 35 new restaurants.

"I am honored to be invited back to Purdue, my alma mater, and to be able to talk to these graduates about what education did for me," Taylor said. "I always enjoy speaking to students about maximizing their opportunities regardless of their surroundings."

Taylor earned the Krannert School of Management's Entrepreneur of the Year award in 2012. He is a member of the school's Dean's Advisory Council. The married father of two serves on numerous nonprofit boards, including the Houston KIPP Academy. He is president of the Houston Community College Foundation and is on the finance committee of the Hermann Healthcare system.

The student responder for the ceremony will be Lindsey B. Payne of Lafayette, Indiana, who is earning a doctoral degree in ecological sciences and engineering.

The ceremony will be aired live on Comcast Channel 5 and Boiler TV Channel 26.4. It also will be shown live via webcast at http://www.kaltura.com/tiny/j3yhx and will be available to viewers on desktop and mobile devices.

Commencement videos will be available for $30 per DVD. Order forms can be obtained at the Loeb Playhouse box office, online at http://www.purdue.edu/commencement/documents/DVD_Form.pdf or by calling 765-494-3933. Forms may be submitted both before and after the ceremony within two weeks of the event.

Writer: Jim Bush, 765-494-2077, jsbush@purdue.edu

Source: Christine DeHahn Pass, senior assistant registrar, 765-494-6163, dehahn@purdue.edu

Shawn Taylor

 

Aug 22, 2014
Multi-Unit Franchisee Magazine lists Zaxby's as a top Multi-Friendly brand!
Aug 22, 2014

Multi-Unit Franchisee Magazine lists Zaxby's as a top Multi-Friendly brand!

 

May 6, 2014
Zaxby's Continues to Grow Philanthropic Efforts
May 6, 2014

http://www.qsrmagazine.com/news/zaxby-s-continues-grow-philanthropic-efforts

As Zaxby’s Franchising LLC continues to grow, so do its philanthropic efforts. On Tuesday, April 15, Zaxby’s sponsored Athens, Georgia–based Downtown Academy’s Legacy of Hope fundraising dinner, which raises funds to support inner city education. Downtown Academy is the educational arm of Downtown Ministries, a nonprofit organization that engages youth and their families in inner city Athens, Georgia.

At the reception attended by 340 guests, Zaxby’s donated $200,000, which was presented to Downtown Academy representatives by Zaxby’s chief financial officer, Blake Bailey, and chief operational officer, Robert Baxley. In total, the event raised more than $315,000.

“The generous donations provided by Zaxby’s and other area business leaders were beyond our expectations and have set a precedent for years to come,” says Patrick Ennis, head of Downtown Academy.

The school relies on donations for funding, and the $315,000 will provide scholarships for two full classes of students next year and will also help the school expand to begin offering a second grade class.

In the fall of 2012, Zaxby’s donated $70,000 to help fund the construction of Downtown Academy, now located in the heart of downtown Athens. The school will complete its first school year this June, serving kindergarten and first grade students, and is an integral part of Downtown Ministries’ provision of educational programs, sports, tutoring, Trail Life, and training resources for the Athens community.

“Downtown Academy is a fundamental resource in helping to empower our Athens communities and has a vested interest in developing a bright future for every child,” says Blake Bailey, chief financial officer of Zaxby’s and Downtown Ministries board member. “It is truly humbling to see so many who share our common interest of inspiring others to give back to the community that supports them.”

Attendees of the fundraiser included Athens-Clarke Mayor Nancy Denson; Downtown Falcons coach and director of community outreach, Ben Farnsworth, members of the Ministries’ board of directors, and many Athens business leaders and Zaxby’s licensees.

 

 

Feb 24, 2014
Zaxby's Ranks Most Craveable Fast Casual Restaurant for the Second Consecutive Year
Feb 24, 2014

http://www.qsrmagazine.com/news/zaxbys-ranks-most-craveable-fast-casual

For a second consecutive year, Zaxby’s has ranked as America’s “Most Craveable Fast Casual” by Technomic, a market research firm specializing in the restaurant industry. The 2014 Consumer’s Choice Awards for Chain Restaurants are based on responses to Technomic’s Consumer Brand Metrics Program that tracks the performance of 120 restaurants nationally.

“We are continuously looking for new experiences and flavors to provide our guests, but it’s also exciting for us to know that some of our very first menu items are still fan favorites to this day,” says Zach McLeroy, CEO and cofounder of Zaxby’s. “We’re delighted to know our guests have ranked us most craveable for a second year, and will endlessly strive to provide them with exceptional flavors they can’t get anywhere else.”

The Technomic survey asks consumers to rate restaurants on more than 60 attributes, categorizing every aspect of a guest’s experience, from satisfaction to loyalty, into five “Pillars of Excellence.” The 2014 rankings are based on consumer responses from the fourth quarter of 2012 through the third quarter of 2013. Based on those responses, Zaxby’s guests attribute its craveability to its signature chicken and variety of dipping sauces, including its popular Zax Sauce.

Zaxby’s most popular items are its hand-breaded Chicken Fingerz and Traditional or Boneless Wings, smothered in a choice of nine sauces with names like Wimpy, Tongue Torch, Nuclear, and Insane. Zaxby’s menu also offers innovative Zappetizers, prepared-at-order Zalads, and recently introduced a new line of milkshakes including the popular Birthday Cake and Banana Pudding Milkshakes and the new Chocolate Cookie Milkshake.

Zaxby’s currently operates more than 600 locations in 15 states: Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Texas, Utah, and Virginia.

Feb 24, 2014
Zaxby's Hits 600-Unit Milestone
Feb 24, 2014

http://www.fastcasual.com/article/228327/Zaxby-s-hits-600-unit-milestone  

Zaxby's Franchising LLC has opened its 600th location, located in Washington, N.C., about 20 miles east of Greenville, N.C.

According to a news release, the 600th location is owned and operated by licensees Ryan, Randy and Beverly Tittle, who have four other Zaxby's franchised locations. This is the fifth in the Greenville-Washington, N.C., DMA.

"Opening the 600th Zaxby's location is a milestone we're very proud of," said Zach McLeroy, CEO. "Throughout the years, it has become evident that our growth and success has relied heavily on the ability to partner with extraordinary licensees, who without, Zaxby's would not be the brand it is today."

Zaxby's continues to focus on expansion, eyeing markets such as Oklahoma, Utah, Louisiana, Texas and Indiana.

Jul 11, 2013
Cultivating Craveability: Consumer Assessments of the Most Craveable Restaurant Chains
Jul 11, 2013
Any foodservice item may satisfy hunger, but when a consumer has a craving, only certain foods or beverages will suffice. Cravings vary from person to person, shift with the seasons and can change by the day and the occasion, but some items, such as those with sweet or salty flavor profiles, fried foods, burgers, pizza and chocolate, are particularly craveable. Cravings also typically arise on impulse, with some urgency, triggering a desire to satiate the craving immediately or in the near future. As a result, cravings play a major role in foodservice purchases. Four out of five consumers (83%) say that cravings are the main reason they purchase food away from home at least once a month, according to Technomic’s recent Menu Positioning & Occasion
 
Driver Consumer Trend Report.
Because craveability is a key purchase driver, Technomic’s Consumer Brand Metrics (CBM) program tracks the performance of 115 national restaurant chains on the attribute Craveable items I can only get at this restaurant. The program also measures the importance of unique, craveable items across fast-food, fastcasual, midscale and casual-dining segments. This paper uses this data to delve more deeply into craveability, examining the importance of craveable items for foodservice user groups and the role of craveability in
driving visit satisfaction and loyalty. It also offers a snapshot of the chains that consumers say most excel at offering craveable items. The findings outlined in this paper reinforce the importance of menuing items that consumers don’t just want to eat, but absolutely can’t live without...
 
...Zaxby’s outpaces its fast-casual competitors on craveability; 60.1% of Zaxby’s visitors say that this chain offers very good craveable items that they can only get at this concept. While it is not surprising that consumers most crave chicken dishes at this chicken chain, Zaxby’s guests also commonly crave its wide variety of signature sauces, calling out specific blends such as the Zax Sauce, Tongue Torch Sauce and Buffalo Sauce. Nearly three-fifths of consumers also praise the craveable items at Chipotle Mexican Grill (56.2%) and Firehouse Subs (55.9%). We can see that burritos and burrito bowls customized to guests’ preferences drive Chipotle’s high ratings, while specific signature subs, such as the Hook and Ladder, New York Steamer and Beef and Cheddar Brisket, keep Firehouse Subs patrons coming back for more.
 

To read full article please click on the link below:

https://www.technomic.com/Online_Services/Consumer_Brand_Metrics/US_Restaurants/Cultivating_Craveability_whitepaper.pdf

 

Jul 2, 2013
QSR Magazine's Best Franchise Deals Honors Twelve Top Brands
Jul 2, 2013

http://online.wsj.com/article/PR-CO-20130701-904745.html

QSR Magazine's Best Franchise Deals Honors Twelve Top Brands

Fourth-Annual Report Singles Out 12 Brands as Delivering the Best Bang for the Buck to Franchisees

CHAPEL HILL, N.C., July 1, 2013 (GLOBE NEWSWIRE) -- Firehouse Subs, Papa John's, and Zaxby's are among the 12 quick-service and fast-casual brands named Best Franchise Deals by QSR magazine in the publication's fourth-annual report.

The Best Franchise Deals report analyzes brands' franchisor support, average unit volume, sales-to-investment ratios, and market niches, among other things, to determine which investments give franchisees the most bang for their buck.

"Even though the economy still isn't back to pre-recession levels, franchisors are optimistic enough to start growing again," says Sam Oches, editor of QSR. "At the same time, more people are ready to invest in a business, whether for the first time or as an addition to an existing portfolio. We hope that our Best Franchise Deals can give them some direction toward which brands to consider."

This year's Best Franchise Deals was divided into three groups based on brand size: the Hungry Upstarts, the Rising Stars, and The Powerbrokers. The Hungry Upstarts, or emerging brands preparing for national growth, includes Tin Drum AsiaCafé, Fresh to Order, BurgerFi, and Taquerias Arandas; the Rising Stars, or established brands ready for the next growth step, includes Menchie's Frozen Yogurt, Barberitos, Freddy's Frozen Custard, and Penn Station East Coast Subs; and the Powerbrokers, or brands with national name recognition, includes Firehouse Subs, Papa John's, Zaxby's, and Jersey Mike's Subs.

"When you look at the sales potential, start-up costs, and franchisor support from these 12 brands, there's no doubt any of them would make a wonderful addition to a franchise portfolio," Oches says.

This year, QSR also established a Best Franchise Deals Hall of Fame, into which it ushered four brands that have already appeared on the list at least twice: Subway, Popeyes, Bojangles', and Saladworks.

"It became clear to us that these brands were worthy of the Best Franchise Deals list year after year, and as a way to shine a light on new brands while also honoring true deals, we established the Hall of Fame," Oches says.

To review the Best Franchise Deals report and view a brand-by-brand breakdown, visit www.qsrmagazine.com/best-franchise-deals.

About QSR magazine

QSR magazine is a thought leader for the quick-service and fast-casual restaurant industries. Now in its 16(th) year of publication, QSR takes seriously its role in promoting industry values through its award-winning editorial content. In 2013, the magazine is spotlighting the many contributions women make to the foodservice industry.

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